Client Voice and Look for Captions and Covers

New in Social: teach ScriptCut how a client writes and how their covers look, and every caption or cover you make for them afterward follows those rules automatically.

What it is

Inside a client folder's Client kit (Social > Accounts), you can now set two things once per client: how they write, and how their covers look. Paste a handful of that client's own published captions and ScriptCut reads them and writes down their style in plain English: sentence length, whether they write as we or you, emoji and hashtag habits, how they open a caption, what they never say. Upload a few covers or thumbnails they have already published and it writes down their visual rules the same way: colours, how much text sits on a cover and where, whether a person appears, the register. There is also a one-time client brief, who they are, who they sell to, what they must never claim, that sits in front of everything ScriptCut makes for them.

The problem it removes

Every new client used to mean starting from a blank AI with no sense of their voice or their look. You'd write a caption, then rewrite it to sound like them. You'd design a cover, then redo the text placement because it didn't match their feed. Client Voice and Look moves that work to a one-time setup instead of a fix-it pass on every single post.

How it works in practice

Say you run social for a coffee brand. You paste in ten of their past captions and upload five covers they've posted before. ScriptCut reads both and shows you its notes as editable text: short sentences, always we, one emoji per caption, never mentions price. You can change or delete any line before it's used. From then on, every caption and cover you generate for that client starts from those rules instead of a blank page. Learning again later, say after the brand shifts tone, updates the existing rules rather than replacing them, so one more good example refines what's already agreed.

Who it helps most

• Agencies juggling several client accounts with different tones and feed looks.
• Social teams handing captions and covers off to different editors who need consistent results.
• Anyone who keeps rewriting AI output to sound less generic and more like the actual brand.

Set it up once for a client and try it at ScriptCut.